Prinze George

Prinze George unveils video for "Upswing"

Even though synthpop trio Prinze George pretends to be still based in Brooklyn, they actually went back to their native Prince George County a few years ago. The guys played at our SXSW show this past March and they just unveiled this video for their single "Upswing."

   

Brooklyn Synth Pop trio on the rise: Prinze George plays Mercury on 02.10

In just about one year, Brooklyn based synth pop trio Prinze George has been churning out a series of singles that have been gathering a lot of attention through the internet, before the band had a national touring presence or an official release (soundcloud seems particularly effective in promoting electronic singles, also thanks to the sharing algorhythms concocted by sites like hypem.com). In 2014, single Victor went on to gather half a million plays, while other most recent tracks didn't do too shabbily either, with around 100k plays each. Our favorite song is mid tempo electronic ballad "Make Me" (streaming below), which beautifully blends space soul-pop with very light ragga influences, in a way reminiscent of a more gentle (and Caucasian) Santigold. Check out also brand new single Upswing, and see the band live at Mercury on February 10.

We added this song to The Deli's playlist of Best Mellow Pop songs by emerging NYC artists - check it out!