The yearly tech, film and music conference, South By Southwest begins its music conference tomorrow! We’ll be sharing some Bay Area labels and artists to watch while you’re running around in Austin this week! We totally think you should make it to the Riot Act Media + Father/Daughter Records Official Showcase as the Bay Area based record label, Father/Daughter Records has been signing some really great bands and becoming influential in the national independent music community.

Riot Act Media + Father/Daughter Records Present:
PURR MOODS
An Official SXSW Showcase

Tuesday, March 14th -- 7pm-2am
The Sidewinder (715 Red River St, Austin, TX 78701)
Free entry with badge / $12 tickets at the door
ALL AGES

The showcase will feature two San Francisco based bands among a line up of national acts:

PLUSH and Never Young

PLUSH and Pardoner, local heroes, are back out on the town playing support for a show at Know Lodge Gallery in Oakland on January 7th, and y’all better not miss it! Both bands have been making their California rounds debuting recently released albums from 2015. PLUSH’s April release Pine is the perfect blend of classic San Francisco garage-y riffs, fuzzy reverb-ed pop sounds, and soft vocals that the quartette has dubbed “sob rock”. These talented young ladies and gent have been playing in Bay Area bands over the years, but only recently came together to create the dreamy sound of PLUSH. Pardoner brings a similar shoe gaze vibe with both of their 2015 EPs, but they pack a much more noise-punk punch, don’t let their soft intro’s fool you. Out of towners Run Forever and Looming will be closing out the show next thursday with some east coast indie rock. Come early, and bring your pretentious artsy friends (it’s a gallery), music starts at 7 pm. -Julia deAnda

San Francisco's PLUSH and pardoner are making rounds on their first tour together through California, and tomorrow they're hitting up Club Violaine's M-Club in Boyle Heights tomorrow, July 14. Enjoy the comforts of Sonic Youth-inspired noise-punk (pardoner), a rarity in Los Angeles, and 50's-reminisicent pop churned through fuzz and reverb aka sob rock (PLUSH).

The night will be supported by rising locals: post-rock group Young Lovers and doomgazers SHEER. If you've been to any of their recent shows you know how expansive these two can get. So you'll probably want to bring earplugs.

First band is on at 9 PM, 21+ venue and five bucks a pop. Get a taste of PLUSH and pardoner below, and gaze responsibly. - Ryan Mo