Emily Reo takes her playful "Rainbow Pop" to Baby's All Right on 10.06

Some of the most imaginative music is created when musical instruments are treated like toys, rather than serious objects that require a lot of practicing to be mastered, implying that conventional instrumental technique might actually harness creativity. If that's the philosophical premise of punk and post punk, since the late '90s the DIY movement has been slowly extending its influence to other musical genres. NYC songwriter and programmer Emily Reo seem to share this approach, crafting whimsical pop songs based on simple but carefully chosen programmed sounds and drum beats, and featuring melodic vocals that, more often than not, are filtered through electronic harmonizers. The result is rather peculiar: her music is playful and ethereal to the point of sounding almost abstract - so much so that we are tempted to label it "Rainbow Pop."
Even though Reo hasn't released any new material in three years, she'll have a rather prestigious show at Baby's All Right on October 6th. Check out the video for aptly named single 'Rainbow Road.'